Neon Phorest is the online portfolio of Mark Grossman. Make yourself at home.

Whatser

mobile application, website

Ware

wearable technology concept

BoomBox

mobile service concept

Virgin Unite

service & campaign concept

Smart Car

campaign concept

Febreze

campaign concept

LinkedIn

campaign concept

XPERIA X10

smartphone interface

Persol

campaign concept

Whatser

  • CONCEPT

    Whatser is a location-based recommendation engine and social bookmarking service. It helps you tap into the collective city knowledge of the your friends and other locals wherever you go.

Ware

  • CONCEPT

    Ware allows you to display digital content on your clothes through the use of visual marker technology. You can link your marker to the content of your choice through a web/mobile app and change it at any time.

BoomBox

  • CONCEPT

    BoomBox is a music discovery and sharing service that utilizes the Spotify API. It allows you to attach music to locations for others to discover, effectively creating a soundtrack to the city.

Virgin Unite

  • CONCEPT / OBJECTIVE

    The Virgin Unite Class: A group of traveling volunteers able to move where they're needed most and raise awareness for Virgin Unite initiatives in the process.

Smart Car

  • CONCEPT / OBJECTIVE

    Save space: Get people to rethink the idea of sharing space in dense urban environments and point them to the space-conscious Smart Car line. Target: Eco/socially conscious urban dwellers and their peers.

Febreze

  • CONCEPT / OBJECTIVE

    Make it like new: Emphasize the ability of Febreze products to bring "like new" smell back to your favourite things. Target: 18-26 y.o. males.

LinkedIn

  • CONCEPT / OBJECTIVE

    It's about who you know: Remind people that their network of human connections is the primary origin of potential opportunities, and illustrate how LinkedIn is the best tool for managing and expanding that network.

XPERIA X10

  • DESCRIPTION

    An AndroidOS-based interface built to utilize and encourage gestural interaction to streamline complex tasks. A special focus was put on the aggregation and integration of social network feeds throughout the user experience.

Persol

  • CONCEPT / OBJECTIVE

    Better in real life: Re-position Persol, traditionally a heritage fashion brand, as one more relevant to a younger demographic. Push youth audience to step out from behind their respective screens and try more active things in real life, and in the process associate the Persol brand with these outdoor pursuits. Target: males and females age 16-24.